From Millar's Genuine Wood Roasted Coffee:
"We at Millar's Genuine Wood Roasted Espresso never think inside the box, which is one of the many reasons why we chose to roast our espresso coffee beans with wood fire. Let's go over some of the many features & benefits of our product, and what makes Millar's the most unique coffee out there.
For hundreds of years, coffee was traditionally roasted using an open flame. Nowadays however, nearly all coffee roasting companies use Propane as a source of heat when roasting coffee beans. While there is some convenience in using propane as your heat source, nothing roasts coffee in a more traditional way than with the heat from an open fire.
What does this all mean, you ask? Well for starters the flavors and aromas from wood fire roasted coffee is like no other! We believe that our product has subtle flavor properties that no other micro roaster can compare to. There is a slight smokiness that can be detected, but of course not in a barbequed manner. It imparts a certain sweetness that cannot be acheieved using other methods of roasting.
One could compare it to Pizza. Most would agree that brick-oven (traditional) pizza is better than pizza that is cooked in a modernized oven. This is very similar for our coffee. We have spent years perfecting each and every blend, and without the use of wood fire roasting, we would not be able to acheive the product our customers have come to love.
Using a custom modified turkish coffee roaster with a wood stove built in, we have learned that wood roasted coffee simply produces a superior roast. We are committed to providing only the highest quality of coffee, and with wood roasting we think we have something that you & your customers will come back for. "